CNFANSSPREADSHEET

About us
CNFANSSPREADSHEET is a full-service digital media partner for agencies. We focus on planning, executing, optimizing, and reporting on performance-based paid advertising campaigns so you can get back to growing your agency.

At CNFANSSPREADSHEET, we envision a world where results are simple, media and services are cost-effective and performance-oriented, but most importantly a world where accountability, transparency, and confidence in media exist.

We take our core values seriously. We use these values to go above and beyond for our co-workers and partner agencies.

Service
The core of advertising services:

At the heart of the AD serving is a powerful technology called an AD server. This complex software acts as a central hub, performing a large number of tasks:

Advertising storage: We have a huge library of advertising ideas, from eye-catching banners to captivating videos.

Targeting: We analyze user data and campaign parameters to select the most relevant ads for each impression.

Delivery: We coordinate the real-time delivery of ads to publishers' websites, apps, and other digital platforms.

Tracking and reporting: We meticulously track AD performance, measuring metrics such as impressions, clicks, and conversions to provide valuable insights to advertisers and publishers.

Our ad serving process works as follows:

1.Advertisers create ad campaigns and ad creatives on an ad network
2.Ad networks provide tools for advertisers to target specific audiences and websites
3.Publishers make their ad inventory available to ad networks
4.Ad servers place advertisers‘ads on publishers’ websites based on targeting parameters
5.When a user visits the publisher’s site, the ad server displays relevant ads to that user
6.The ad network tracks clicks/conversions and provides performance data to advertisers
7.Publishers earn revenue on the ads displayed/clicked on their site

Types of Ad Serving

1. Publisher Ad Server
   A publisher ad server is used by online publishers to manage their ad inventory and serve ads on their websites or apps. Key features include:
    Automated allocation of ads across all site pages
    Ad targeting based on page content and user data
    Direct deals with advertisers for premium ad placements
    Analysis of ad inventory and performance
   Examples: Google Ad Manager, OpenX, SmartyAds
   2. Ad Network Ad Server
   An ad network ad server helps ad networks manage advertisers’ campaigns across their publisher network. Key capabilities include:
    Running ad campaigns across multiple publishers
    Segmenting audiences and websites for targeted ad delivery
    Serving different types of ads (banner, native, video etc.)
    Automated ad trafficking from advertiser to publisher sites
    Reporting and analytics at both advertiser and publisher level
   Examples: Google AdX, AppNexus, Rubicon Project
   3. Advertiser Ad Server
   Advertisers utilize their own ad servers to store campaign assets and direct ad distribution across ad networks/publishers. This gives them more control and includes abilities like:
    Plan and activate campaigns directly from one place
    Track real-time performance across publishers
    Serves ads to publisher sites from own ad server for stability
    Optimize distribution between various networks/sites
   Examples: DCM, Sizmek
   4. Third Party Ad Server
   Third party ad servers provide an independent platform for advertisers/publishers to manage and serve ads without relying on a single ad network. Benefits include:
    Objective measurement of campaign delivery and performance
    Compare performance across different ad networks /publishers
    Control ad decisioning and prevent channel conflicts
    More transparency in the ad serving process