RIPE Cheese Advertising and marketing
Importance Of Advertising Advertising is important for all the parties involved – customers, business, and intermediaries (agencies, artists, etc.)
To The Customers From a customer’s point of view, they get to know about a new product or an advertiser’s message majorly from advertisements.
Convenience: Targeted informative advertisements make the customer’s decision-making process easier as they get to know what suits their requirements and budget. Awareness: Advertising educates the customers about different products available in the market and their features. This knowledge helps customers compare different products and choose the best product for them.
Better Quality: Only brands advertise themselves and their products. There are no advertisements for unbranded products. This ensures better customer quality and a good business model as no brand wants to waste money on false advertising.
To The Business From an advertiser’s point of view, ad is the most important means to get their message to their target audience using ads. Increased Brand Awareness: Advertising increases brand and product awareness among the people belonging to the target market.
Brand Image Building : Clever advertising helps the business to form the desired brand image and brand personality in the minds of the customers. Product Differentiation: Advertising helps the business differentiate its product from competitors’ and communicate its features and advantages to the target audience. Increased Goodwill: Advertising reiterates brand vision and increases the brand’s goodwill among its customers. Value For Money: Advertising delivers the message to a wide audience and tends to be value for money when compared to other elements of the promotion mix.
Advantages Of Advertising Advertising has several advantages of over other mediums of promotions. These include Reduces Per-Unit Cost: The wide appeal of advertisements increases the demand for the product which benefits the organisation as it capitalises on the economies of scale. Helps In Brand Building: Advertisements work effectively in brand building. Brands that advertise are preferred over those which doesn’t. Helps In Launching New Product: Launching a new product is easy when it is backed by an advertisement.
Boosts Up Existing Customers’ Confidence In The Brand: Advertisements boost existing customers’ confidence in the brand as they feel pride when they see an advertisement of the product or the brand they use. Helps In Reducing Customer Turnover: Strategic advertisements for new offers and better service help reduce customer turnover.
Attracts New Customers: Attractive advertisements help the brand in gaining new customers and expanding the business. Educates The Customers: Advertisements inform the customers about different products existing in the market and also educate them on what they should look for in an apt product.