{"product_id":"ripe-cheese-advertising-and-marketing","title":"RIPE Cheese Advertising and marketing","description":"\u003cp\u003eImportance Of Advertising Advertising is important for all the parties involved – customers, business, and intermediaries (agencies, artists, etc.)\u003c\/p\u003e\n\u003cp\u003eTo The Customers From a customer’s point of view, they get to know about a new product or an advertiser’s message majorly from advertisements. \u003c\/p\u003e\n\u003cp\u003eConvenience: Targeted informative advertisements make the customer’s decision-making process easier as they get to know what suits their requirements and budget. Awareness: Advertising educates the customers about different products available in the market and their features. This knowledge helps customers compare different products and choose the best product for them.\u003c\/p\u003e\n\u003cp\u003eBetter Quality: Only brands advertise themselves and their products. There are no advertisements for unbranded products. This ensures better customer quality and a good business model as no brand wants to waste money on false advertising. \u003c\/p\u003e\n\u003cp\u003eTo The Business From an advertiser’s point of view, ad is the most important means to get their message to their target audience using ads. Increased Brand Awareness: Advertising increases brand and product awareness among the people belonging to the target market. \u003c\/p\u003e\n\u003cp\u003eBrand Image Building : Clever advertising helps the business to form the desired brand image and brand personality in the minds of the customers. Product Differentiation: Advertising helps the business differentiate its product from competitors’ and communicate its features and advantages to the target audience. Increased Goodwill: Advertising reiterates brand vision and increases the brand’s goodwill among its customers. Value For Money: Advertising delivers the message to a wide audience and tends to be value for money when compared to other elements of the promotion mix.\u003c\/p\u003e\n\u003cp\u003eAdvantages Of Advertising Advertising has several advantages of over other mediums of promotions. These include Reduces Per-Unit Cost: The wide appeal of advertisements increases the demand for the product which benefits the organisation as it capitalises on the economies of scale. Helps In Brand Building: Advertisements work effectively in brand building. Brands that advertise are preferred over those which doesn’t. Helps In Launching New Product: Launching a new product is easy when it is backed by an advertisement.\u003c\/p\u003e\n\u003cp\u003eBoosts Up Existing Customers’ Confidence In The Brand: Advertisements boost existing customers’ confidence in the brand as they feel pride when they see an advertisement of the product or the brand they use. Helps In Reducing Customer Turnover: Strategic advertisements for new offers and better service help reduce customer turnover. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAttracts New Customers: Attractive advertisements help the brand in gaining new customers and expanding the business. Educates The Customers: Advertisements inform the customers about different products existing in the market and also educate them on what they should look for in an apt product.\u003c\/p\u003e","brand":"Sunres","offers":[{"title":"Default Title","offer_id":47309230375082,"sku":null,"price":399.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0540\/3259\/7162\/files\/2_3af16f44-14c2-432a-91d0-3a521b32b0a4.jpg?v=1754621786","url":"https:\/\/sunres.myshopify.com\/products\/ripe-cheese-advertising-and-marketing","provider":"Sunres","version":"1.0","type":"link"}